According to the opinions on accelerating the construction of traceability system for important products (GBF (2015) No. 95) issued by the general office of the State Council, China Pesticide Industry Association will guide member enterprises to establish traceability system and form industrial demonstration brand by market-oriented way. It is required to establish a public service platform for pesticide QR code traceability. On the one hand, the "pesticide QR code traceability platform" provides functional services of query and traceability management for government departments, enterprises and consumers at all levels to establish product quality and safety archives and enterprise reputation archives for the industry. At the same time, monitoring industry related information to enhance the early warning and guidance of information on the development of the industry to maintain and promote the healthy development of the industry. On the other hand, enterprises can trace the detailed production, storage, logistics and consumer information of products through "QR code" to provide real scientific data for the production plan of enterprises, reduce the inventory risk and financial cost, and provide the integrated mobile Internet solutions of product anti-counterfeiting, anti fleeing, brand publicity, e-commerce and market promotion for the production enterprises.